UCHINO QUALITY

We believe that true comfort can put your heart at ease. 

UCHINO’s “Light & Soft” towels are not only absorbent, fast to dry, and durable, but they introduce you to an element of luxury that you’ve never experienced before. 

Did you know - the higher the quality of cotton, the lighter and softer the towels become? 

Traditionally, bulky towels that are voluminous and heavy were considered to be superior in quality. UCHINO has reinvented the wheel by developing “Light & Soft” towels, a true definition of luxury, using only the highest quality cotton and patented weaving technology. 

Superior Softness

We believe the ultimate ingredients to true luxury is quality yarn. Our cotton yarn is 1/7 of the thickness of the standard yarn used in towels, allowing for the superior softness and lightness.

First-Class Materials

We responsibly source our cotton materials from selected regions that grow the cotton with ideal characteristics best-suited to weave UCHINO towels, emphasizing their usage, softness, and specific qualities.

Quality over Quantity

We’re able to offer high-end products at a reasonable cost by overseeing every step of the process; from material sourcing, cotton yarn and towel making to quality control.

“Amazingly fluffy and soft to the touch, once you try UCHINO, you can’t go back to other towels!”